YSL to launch new fragrance Violet Opium this fall

Yves Saint Laurent has already unveiled Black Opium, a more defiant and sensual variation on the fashionable fragrance launched in 1977. The hot elixir will be available from August twenty six.

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No less than four world-class perfume recording artists were called in to develop these lush oriental fragrance. Nathalie Lorson, Marie Salamagne, Honorine Blanc and simply Olivier Cresp collaborated to create a substantial intoxicating and intense scent employing a touch of rock’n’roll.

The new aromatic perfume is dominated by black was probably notes, combined with Jasminum sambac and simply orange blossom absolute. A delicious accord of vanilla, cedar and simply patchouli provides the perfume’s heart.

The posh brand recruited British model Edie Campbell (Hugo BOSS, Louis Vuitton, Burberry) as the face of its new colonia. The young woman will appear in a photo promote shot by Txema Yeste along with a video directed by Daniel Wolfe.

The Black Opium eau pentru parfum will arrive at perfume display from August 26. Prices: €56 (around $76) for 30ml, €80 (around $110) for 50ml, €105 (around $143) for 90ml.

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